Oprah Endorses the Kindle

Jeff Bezos, the Kindle, and Oprah

Jeff Bezos, the Kindle, and Oprah

So, after a few days of teasers on Amazon.com, we discovered that Oprah’s new favorite gadget is indeed the Kindle. I was able to watch part of the episode on Friday and she raved about the Kindle. “It’s absolutely my new favorite favorite thing in the world,” she said. In fact, she had Jeff Bezos, CEO of Amazon, on the show, but instead of talking to him, she just kept pointing out features of the Kindle to the audience. I found this statement on Oprah.com:

Meet the Amazon Kindle™, a wireless portable reading device with instant access to more than 190,000 books, blogs, newspapers and magazines. Whether you’re in bed or on the train, Kindle lets you think of a book and get it in less than a minute.

Although the Amazon Kindle costs $359, Oprah looks at it as an environmentally friendly investment. “I know it’s expensive in these times, but it’s not frivolous because it will pay for itself,” she says. “The books are much cheaper, and you’re saving paper.”

What do you think about Oprah endorsing the Kindle? We all know that most everything Oprah touches turns to gold (In fact, we once tried to title a book Sleeping with Oprah. Her people didn’t like it, and we had to change the title. It’s now called Fondling Your Muse), but what do you think her endorsement will do for the industry of digital book products? Will most people be able to afford a $359 gadget? Will they want to add another product to their arsenal of cell phones, PDAs, mp3 players, etc? Will the Kindle become the new must-have status symbol of progressive thinkers? Is Oprah in bed with Amazon? Food for thought. Let us know what you think.


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